Case Study: HFF achieves consistent, high-impact real estate marketing with Adobe Creative Cloud

HFF - Customer Case Study

HFF, one of the largest commercial real estate intermediaries in the U.S., needed a better way to create polished marketing materials, collaborate across 23 offices, and keep brand assets consistent across web and mobile channels. The company used Adobe Creative Cloud for enterprise along with Adobe Stock for enterprise, Adobe Document Cloud, and Adobe Marketing Cloud to support nearly 200 designers handling more than $76 billion in annual transaction volume.

Adobe Creative Cloud helped HFF centralize licenses, share asset libraries, reuse content, and streamline approvals, while Adobe Marketing Cloud with Adobe Experience Manager and Adobe Analytics improved digital content management and audience insights. The result was faster, more consistent production of property brochures, web pages, and other materials, reduced stock-photo costs and effort, and stronger buyer confidence through high-quality, engaging presentations.

HFF

Christy Grenga

Director