Case Study: Georgia-Pacific Professional achieves faster, more consistent marketing content with Adobe Creative Cloud

Georgia-Pacific - Customer Case Study

Georgia-Pacific Professional, a division of Georgia-Pacific, needed to bring marketing in-house and improve the speed, consistency, and collaboration of its B2B content creation. The team also wanted easier access to high-quality stock assets and better ways to build sales and marketing materials that connect with customers, using Adobe Creative Cloud and related tools.

Adobe Creative Cloud, including Creative Cloud Libraries, Adobe Stock for enterprise, Adobe Sensei, and Adobe XD CC, gave Georgia-Pacific centralized asset management, intelligent visual search, and interactive prototyping. The result was faster content production, better cross-team collaboration, less time spent gathering assets and checking licensing, and hours saved through always-up-to-date libraries and streamlined workflows.

Georgia-Pacific

Rachel Couvillon

Sr. Manager, Brand & Design