Case Study: Alere achieves global brand consistency and faster collaboration with Adobe Creative Cloud

Diagnosing And Monitoring Health Conditions Globally

Alere, a global healthcare innovator, needed to overhaul its corporate websites and marketing materials as part of a worldwide rebrand while keeping content consistent across 29 countries and 15 languages. The company also wanted to centralize approved assets, improve collaboration across time zones, and give sales teams better tools to explain complex diagnostic products. Adobe Creative Cloud, along with Adobe Experience Manager, was used to support these needs.

Adobe Creative Cloud helped Alere’s teams work on the same up-to-date software, improving collaboration and turnaround time, while Adobe Experience Manager organized assets into a searchable self-service library. The results included a 53% reduction in duplicated web assets, an 80% drop in image requests, and consistent, responsive branded content across global sites. Adobe Creative Cloud also enabled richer sales publications with video and animation, helping representatives engage customers more effectively.

Alere

Justin Heasman

Associate Director Global Web Operations