Case Study: IDEXX Laboratories achieves high-impact, engaging webinars with Adobe Connect

Trusted Resource in Health Solutions Improves Animal Welfare Worldwide with Informative, High-Impact Webinars using Adobe Connect

IDEXX Laboratories, a global leader in diagnostics and IT solutions for animal health, created the IDEXX Learning Center to help veterinary professionals stay current on clinical and practice-management topics. The company faced the challenge of engaging busy customers with rich, practical education, simplifying complex products and workflows, and differentiating the brand to build customer satisfaction and loyalty.

IDEXX uses Adobe Connect for Webinars—leveraging persistent meeting rooms, reusable layouts, a shared content library, LMS integration, and interactive features (video, polls, chat, screen sharing)—to deliver live and recorded sessions across desktop and mobile. The program now delivers hundreds of high‑impact webinars annually, boosts customer satisfaction and repeat business, supports sales and remote coaching without travel, enables CE tracking, and is expanding internationally.

IDEXX Laboratories

Susannah Stone

Marketing Associate