Case Study: MedPoint Communications, Inc. achieves an 80% cut in marketing costs and faster, compliant physician training with Adobe Connect

Leading Services Firm Reduces Marketing Costs An Average Of 80% For Pharmaceutical Clients With Adobe Connect Software

MedPoint Communications, a leading life‑sciences marketing services firm, needed a way to reach more physicians while coping with shrinking budgets, limited access to clinicians, and strict regulatory requirements. Its Speaker Program previously relied on costly travel, meals, and printed materials, and MedPoint needed to improve training access, cut program expenses, and ensure secure, compliant delivery.

By adopting Adobe Connect (and Adobe Captivate) for web meetings and eLearning, MedPoint shifted speaker training and sales sessions online, enabling rich, secure presentations with attendance tracking. The move replaced in‑person events, eliminated printed materials, shortened training cycles from months to weeks, and reduced client costs by an average of 80% while improving physician engagement and compliance.

MedPoint Communications, Inc.

Brian McFadden

Vice President and General Manager of Virtual Media, MedPoint Communications, Inc.