Case Study: HealthSTAR Communications achieves 65% meeting cost reduction and global, interactive physician engagement with Adobe Connect

International healthcare marketer shifts paradigm on peer-to-peer interactions to deliver higher quality events, access to experts, and a return on investment using Adobe Connect

HealthSTAR Communications, an international network of healthcare marketing firms, helps pharmaceutical and biotech clients educate medical professionals worldwide. Faced with increasing clinical data, tighter regulation, and demand for convenient, secure interactions, the company needed a scalable web‑conferencing platform that integrated with its VPN/Cisco topology, worked across browsers and mobile devices, and supported custom pods and portals for interactive educational content.

HealthSTAR standardized on Adobe Connect and built a custom iPad app (V‑Connect) to deliver live, on‑demand, multimedia sessions with VoIP/video, polling, quizzing, and multiple webcams while hosting on its own servers for control and compliance. The solution enabled global participation across devices, supported up to 1,000 concurrent users, reduced meeting costs by about 65%, improved engagement and learning, and leveraged analytics to demonstrate ROI and drive sales—helping the firm attract and retain clients.

HealthSTAR Communications

Chris Sweeney

Chief Executive Officer, HealthSTAR