Case Study: 3g Selling achieves broadcast-quality virtual sales training, higher engagement, and reduced travel costs with Adobe Connect

Innovative sales effectiveness training firm uses Adobe Connect™ for eLearning to revolutionize traditional training for global professionals

3g Selling, a sales effectiveness training firm, faced rising costs and poor outcomes from traditional classroom programs as clients’ teams became increasingly global. After finding standard web-based tools too static and distracting, the company needed a more engaging, scalable way to deliver instructor-led training that improved participation and knowledge retention.

The firm adopted Adobe Connect to produce broadcast-quality, live virtual sessions—hosted with an SME and producer—using video, polls, chat, whiteboards, breakout rooms and persistent meeting rooms for a “drip-feed” curriculum of 75‑minute modules. In an 18‑month period 3g Selling delivered more than 600 sessions, served all its largest clients, cut travel time and costs, expanded mobile and desktop access, and reported higher learner engagement and retention.

3g Selling

Martyn Lewis

Founder and Principal