Case Study: GreenBiz Group achieves a 75% increase in mobile attendance and extended event reach with Adobe Connect

GreenBiz Group - Customer Case Study

GreenBiz Group, organizer of events like the GreenBiz Forum and VERGE, needed to extend the reach and social impact of its sustainability conferences by unifying live and virtual experiences. After finding that several turnkey platforms prioritized gimmicks over meaningful interaction, the company set an ambitious goal to deliver the full in-person experience to online audiences and boost mobile participation.

With Adobe Connect—and implementation support from InteSolv to optimize room configurations, train staff, and standardize workflows—GreenBiz integrated high-quality audio/video, real-time Twitter streams, and interactive tools across devices. The result was an almost 75% increase in mobile attendance and the finding that 45% of paid conference attendees had participated in prior virtual events, improving engagement and encouraging further investment in the platform.

GreenBiz Group

Hugh Byrne

Senior Vice President of Product and Audience Development