Case Study: American Marketing Association boosts member engagement and webinar reach with Adobe Connect

American Marketing Association - Customer Case Study

The American Marketing Association (AMA), a long‑standing professional organization for marketers and academics, needed a webinar platform that balanced ease of use for small teams with advanced features and consistent branded experiences from registration through the event.

By adopting Adobe Connect, AMA deployed customizable landing pages and automated emails, intuitive presenter tools (chat, polling, breakout rooms, video) and integrated analytics. The result was simpler event administration even for a single organizer, stronger audience engagement, measurable insights into which campaigns drove registrations, and a growing recorded webinar library that extends program value and supports membership growth.

American Marketing Association

Alli Libb

Online Event Manager