Case Study: Wrecking Ball Media Group boosts Adobe TV traffic 50% and cuts development time 30% with Adobe ColdFusion

Wrecking Ball Media Group - Customer Case Study

Wrecking Ball Media Group, a leading interactive agency, was tasked with rebuilding Adobe TV to serve discerning creative audiences. The brief required a rapid launch, improved performance and usability, advanced search and social-embedding, and streamlined content management. To meet these challenges, Wrecking Ball chose Adobe ColdFusion 9 and ColdFusion Builder alongside the Adobe Flash Platform.

Using Adobe ColdFusion and ColdFusion Builder, Wrecking Ball delivered the new global Adobe TV platform in ten weeks, leveraging features like RSS import, cfspreadsheet data ingestion, ORM, and granular caching to speed development and content workflows. The solution cut development time and costs by up to 30% and drove more than a 50% increase in unique visitors and video views within two months—reaching about 900,000 unique monthly visitors and nearly two million video views—while adding embeddable players, faster performance, advanced search, and streamlined uploads.

Wrecking Ball Media Group

James Brown

Development Director