Case Study: Wall Street Magnate achieves real-time social trading and rapid, reliable launch with Adobe ColdFusion

Fantasy trading company creates world’s first real-time social trading website with the Adobe ColdFusion family of solutions

Wall Street Magnate, a fantasy trading site launched in May 2013 that has attracted more than 25,000 members, needed to build a first-of-its-kind, real-time securities trading simulator with integrated social networking and heavy real‑time market data processing. After encountering runtime and engine‑locking errors on an open‑source CFML engine, the company selected Adobe ColdFusion and Adobe ColdFusion Builder to deliver a rapid, data‑driven development platform that could handle large volumes of data and support social and gaming features.

Using Adobe ColdFusion (and ColdFusion Builder) Wall Street Magnate migrated its codebase (a transition that took about 32 hours), built a working prototype in less than four months, and eliminated the runtime/engine‑locking errors that stalled development. Adobe ColdFusion enabled fast runtimes, reliable real‑time trading simulations and social features, reduced development time and resources by more than half according to the team, and established scalability for future mobile expansion.

Wall Street Magnate

Laurence Cohen

Veteran Trader and Co-founder