Case Study: Badodi achieves 60% faster development of a scalable voicemail marketing platform with Adobe ColdFusion

Badodi - Customer Case Study

Badodi is a marketing communications innovator that built a self-service platform to send audio and direct-to-voicemail campaigns, addressing the challenge of reaching customers cost-effectively without expensive direct mail, telemarketing, or purchased media. To rapidly develop a secure, integrated application that could scale and protect sensitive data, Badodi chose Adobe ColdFusion (ColdFusion 9) as its development platform.

Using Adobe ColdFusion, Badodi implemented a secure, extensible web application with reusable libraries, object-relational mapping, and built-in encryption that cut development time by as much as 60% and lowered total cost of ownership. The solution enabled third-party integration, fast campaign launches (as little as five minutes), and measurable campaign results — e.g., a mortgage broker campaign reached 850 clients and returned 129 calls (15% response), a real estate campaign generated 452 responses from 1,500 invites (30% response), and salon campaigns averaged 10% responses with a 55% close rate.

Badodi

David Vaccaro

CIO