Case Study: William Reed achieves higher audience targeting and email marketing efficiency with Adobe Campaign

William Reed - Customer Case Study

William Reed, a long-established publisher and market leader, needed to consolidate marketing data from multiple systems and manage highly targeted email campaigns with a small team. Using Adobe Campaign, part of Adobe Marketing Cloud, the company aimed to improve audience targeting, streamline workflows, and support its sales and marketing teams more effectively.

Adobe Campaign centralized William Reed’s data, automated campaign creation and review workflows, and enabled live reporting and segmentation across its email marketing efforts. As a result, William Reed improved productivity and audience insights while sending 20 million emails per month, with better open rates, click rates, and conversions through more accurate segmentation.

William Reed

Vincent Renaud

Digital Marketing and Data Manager