Case Study: UBS achieves faster, more personalized digital experiences with Adobe Campaign

UBS, delivering superb customer and employee experience online

UBS, a global financial institution, needed a faster, more scalable way to manage its 50,000-page website and 100,000-page intranet, while improving personalization, security, and campaign coordination across channels. With Adobe Campaign as part of Adobe Marketing Cloud, UBS also aimed to centralize email marketing data and create a more integrated view of customers and employees.

Adobe Campaign, alongside Adobe Experience Manager, Analytics, and Target, helped UBS streamline content publishing, reuse components across sites, and personalize experiences by location, role, and interests. The results included content management at least three times faster, up to 4% faster updates, stronger targeting and analytics, improved employee access control, and more compelling digital experiences that support conversions and productivity.

UBS

Manuel Niess

UBS