Case Study: True Value achieves 163% higher email open rates with Adobe Campaign

True Value: delivering genuine value to customers

True Value, the retailer-owned hardware cooperative, wanted to move from broad email blasts to personalized, cross-channel marketing but lacked a central customer repository and a strong way to segment audiences. Using Adobe Campaign, the team also needed to manage millions of emails more effectively, improve targeting, and reduce campaign cycle time.

Working with Adobe Campaign and partner Precision Dialogue, True Value migrated data from multiple sources into a unified customer profile, set up campaign templates and workflows, and trained staff to run campaigns more independently. As a result, True Value streamlined processes, cut campaign cycle time by 20%, and increased email open rates by up to 163%, delivering a significant return on investment.

True Value

Melva Godwin

Manager, Campaign Management