Case Study: Baxter Credit Union (BCU) achieves rapid ROI and stronger member engagement with Adobe Campaign

Top credit union connects campaigns across touchpoints with Adobe Marketing Cloud

Baxter Credit Union (BCU) needed to modernize its marketing to create a single view of members, improve segmentation, and deliver more personalized cross-channel campaigns. Its aging campaign management system was slow, manual, and couldn’t automate email or direct mail, making it difficult for BCU to respond with timely, relevant offers; BCU chose Adobe Campaign to address these challenges.

Adobe Campaign, implemented with help from M2 Partners, gave BCU integrated customer profiles, automated campaign execution, and targeted segmentation across email and direct mail. The results included 31% more campaigns in 2014, 76% growth in new accounts in the strongest category, a 28% increase in account balances, and ROI achieved in less than a year.

Baxter Credit Union (BCU)

John Sahagaian

Vice President of Marketing