Case Study: Scandinavian Airlines achieves higher response rates and marketing efficiency with Adobe Campaign

Scandinavian Airlines - Customer Case Study

Scandinavian Airlines (SAS) needed a better way to manage roughly 30 marketing campaigns a week while balancing centralized control with local market flexibility, all while improving segmentation, personalization, and cross-channel communication. Using Adobe Campaign as part of Adobe Marketing Cloud, SAS aimed to deliver more relevant newsletters and targeted messages to millions of customers and prospects more efficiently.

Adobe Campaign gave SAS self-service access for local teams, powerful segmentation and one-to-one personalization, and automated compliance and deliverability checks across channels like email, SMS, MMS, and direct mail. As a result, Scandinavian Airlines improved response rates, reporting, and marketing efficiency, supported the delivery of millions of monthly emails, reduced marketing costs, and expected a tenfold return on ongoing marketing investments.

Scandinavian Airlines

Henrick Solbeck-Nielsen

Director of CRM and Communcations Programs