Case Study: Renault achieves 20% increase in My Renault registrations with Adobe Campaign

Renault - Customer Case Study

Renault, the French automaker, needed a way to unify fragmented customer data and deliver consistent, personalized cross-channel marketing across dealerships, web, email, SMS, and its My Renault owner portal. To solve this, Renault turned to Adobe Campaign to replace its legacy platform and support more targeted one-to-one communication, better visibility into customer journeys, and stronger in-house marketing control.

Adobe Campaign centralized campaign management and connected Renault’s customer database with multiple channels, helping the company standardize messaging, improve reporting, and respond faster without relying as heavily on agencies. The results included a more scalable marketing platform, better insights into customer behavior, and a 20% increase in monthly registrations for My Renault.

Renault

Adeline Wattellier

Head of Multichannel CRM