Case Study: RCS MediaGroup achieves 25% lower operating costs with Adobe Campaign

RCS MediaGroup - Customer Case Study

RCS MediaGroup, a major media company with more than 70 brands across Italy and Spain, needed a better way to manage and analyze millions of customer profiles across channels to grow subscriptions and ad revenue. Using Adobe Campaign as part of Adobe Marketing Cloud, the company faced the challenge of unifying data from email, digital, social, SMS, mobile apps, and other sources to improve targeting and campaign performance.

Adobe Campaign helped RCS MediaGroup centralize customer information, automate campaign workflows, and deliver more personalized, cross-channel messages with support from Adobe Analytics and Adobe Target. The result was a 35% reduction in time spent sending emails and a 25% drop in operating costs, while enabling RCS MediaGroup to manage 15 million contacts in one tool and improve customer engagement and net promoter scores.

RCS MediaGroup

Luca Crisà

CRM Digital & Campaign Manager