Case Study: Nissan achieves higher conversion rates and sales with Adobe Campaign

Nissan builds long-term, trusted relationships with customers through Adobe Experience Cloud

Nissan, a global automaker, needed to improve customer understanding and engagement as buyers increasingly researched cars online and visited dealers less often. To close that gap, Nissan turned to Adobe Campaign as part of Adobe Experience Cloud to support more personalized digital marketing and better connect online and in-person touchpoints.

Adobe Campaign helped Nissan create customizable one-to-one email newsletters based on customer interests, while other Adobe tools supported journey analysis and content optimization. The results included 1.3x higher open rates, 2.6x higher click rates, and 2x improvements in open/click-through performance, along with higher conversion rates, more vehicle sales, and a 200% lift noted in the case study.

Nissan

Moyuru Kudo

Head of Japan Digital Customer Experience