Case Study: Motorola Solutions achieves faster, more efficient global digital marketing with Adobe Campaign

Motorola Solutions enhances communications

Motorola Solutions, the global telecommunications leader, needed to modernize an aging website and standardize global email marketing while working on a tight six-month timeline. The company’s legacy system was too complex for marketers to use directly, required an 18-person admin team, slowed page updates, and caused poor website performance. Motorola Solutions used Adobe Campaign alongside Adobe Experience Manager as part of Adobe Marketing Cloud to address these challenges.

Adobe Campaign helped Motorola Solutions consolidate worldwide email campaigns onto a single platform, while Adobe Professional Services supported the broader website migration and redesign. The result was a global rollout of 17 websites in six months, page load times reduced from 40 seconds to as little as 2 seconds, and operating expenses lowered by $2 million annually. Motorola Solutions also achieved ROI within three years and increased SEO visibility by 5%.

Motorola Solutions

Simon Jones

Director Marketing Technology