Case Study: JustAnswer achieves 110% revenue growth with Adobe Campaign

JustAnswer accelerates campaigns and optimizes services

JustAnswer, a professional services marketplace for answers from experts, needed a better way to understand customer behavior, personalize communications, and centralize marketing across email, online, and customer Q&A. Its existing platform lacked deep data access and flexibility, making it hard to create responsive, relevant campaigns at scale.

JustAnswer implemented Adobe Campaign within Adobe Marketing Cloud as its standard campaign management and optimization platform. Adobe Campaign helped unify data and messaging on one system, add real-time analytics and testing, and automate email campaigns in about six months; as a result, JustAnswer increased revenues from existing customers by 110%, saw a 20% overall revenue boost, reduced its email database by 50%, and required only three employees to manage emails reaching nearly three million customers per month.

JustAnswer

Kara Douglas

Sr. Manager, Marketing Communications