Case Study: Meritus Hotels & Resorts achieves 1,500% ROI with Adobe Campaign

Iconic hotel chain manages complex email campaigns and achieves strong returns with Adobe Campaign

Meritus Hotels & Resorts needed a way to run more complex, multilingual email marketing campaigns in-house while connecting campaign data with its booking system. The hotel group chose Adobe Campaign to support its campaign management efforts and give its small marketing teams a simpler, more agile way to reach guests across multiple countries.

Adobe Campaign helped Meritus centralize customer information, segment audiences more effectively, and automate workflows, cutting campaign setup time from about 2 hours to under 15 minutes. The results included nearly 360,000 emails sent across 131 campaigns, email open rates rising by up to 25% with some birthday campaigns nearing 40%, and a reported 1,500% ROI.

Meritus Hotels & Resorts

Ilias Chelidonis

E-Commerce Manager