Case Study: Hostelworld achieves higher engagement and personalized marketing with Adobe Campaign

Hostelworld transforms the hostel experience with digital marketing from Adobe Experience Cloud

Hostelworld, the global hostel booking platform for young, tech-savvy travelers, needed a better way to understand customer behavior and deliver personalized digital journeys across web, mobile, email, and social. The company also wanted to engage a niche, international audience more effectively and improve marketing efficiency. It turned to Adobe Campaign as part of Adobe Experience Cloud to help manage cross-channel outreach and personalization.

Adobe Campaign, working with Adobe Analytics and Adobe Media Optimizer, helped Hostelworld build audience segments, automate targeting, and tailor messages in real time across email, the website, and the mobile app. The results included a 500% increase in engagement across digital channels, more than 1 billion emails sent per year, a 20% reduction in cost per booking, and higher marketer productivity.

Hostelworld

Otto Rosenberger

CMO