Case Study: Fairfax Media New Zealand achieves a single customer view and stronger audience engagement with Adobe Campaign

Fairfax Media New Zealand - Customer Case Study

Fairfax Media New Zealand, a major media company reaching millions of readers across print, digital, and mobile channels, needed a way to unify siloed customer data from four separate marketing automation tools and manage campaigns more efficiently with a small team. Using Adobe Campaign as part of Adobe Marketing Cloud, the company aimed to create a fuller view of customers and improve cross-channel marketing and website reach.

Adobe Campaign helped Fairfax Media New Zealand centralize email, SMS, and direct-mail campaigns, combining online and offline data into a single customer profile alongside Adobe Analytics, Adobe Audience Manager, and Adobe Experience Manager. The result was better-targeted content and ads, easier sharing of insights, reduced duplicate messaging, and improved efficiency; measurable impact included Stuff.co.nz growing to the third-largest website in New Zealand and increased advertising revenue through more relevant audience targeting.

Fairfax Media New Zealand

Grant Torrie

Audience Growth Manager