Case Study: Euromoney Learning Solutions achieves 20.3% higher response rates with Adobe Campaign

Euromoney Learning Solutions reaches customers with relevant offers

Euromoney Learning Solutions, an international training organization, needed a better way to automate manual email marketing and use its historical customer data to deliver more relevant offers across email, direct mail, and sales outreach. The company chose Adobe Campaign, within Adobe Marketing Cloud, to replace its in-house segmentation process and improve personalization at scale.

Adobe Campaign automated segmentation, campaign creation, and content delivery by pulling in website, registration, and product data to dynamically tailor messages and course recommendations. As a result, Euromoney Learning Solutions expanded segments from 8 to 35 plus nearly 100 regional variants, saved marketers at least ten hours a week, and lifted response rates by 20.3%, while freeing the team for deeper analysis and new product opportunities.

Euromoney Learning Solutions

Carlos Doughty

Marketing Director, Euromoney Learning Solutions