Case Study: EFI achieves 10x more campaigns and better leads with Adobe Campaign

EFI, transforming digital and print campaigns

EFI, a global leader in digital imaging and print management, needed a faster way to run and scale worldwide cross-channel campaigns while improving lead quality. Its marketing team was limited to about 30 email campaigns a month, and manual lead cleanup in Salesforce made it hard to target audiences and support sales effectively. EFI turned to Adobe Campaign, part of Adobe Marketing Cloud, to centralize campaign management and streamline its global marketing operations.

With Adobe Campaign, EFI automated campaign execution, cleansed and de-duplicated lead data before it reached Salesforce, and built self-service dashboards for real-time reporting. The two-person team now manages more than 300 cross-channel campaigns each month, boosting annual campaign volume 10x. Adobe Campaign also helped EFI generate 7% more leads and 10% more opportunities in one year, while giving sales cleaner, more relevant customer data.

EFI

Naomi Liu

Manager of the e-Marketing Operations Group