Case Study: Dior achieves greater customer loyalty with Adobe Campaign

Dior transforms awareness into loyalty

Dior, the global fashion and luxury retailer, needed a better way to build brand awareness in the U.S., increase repeat purchases, and engage high-value customers across stores, events, catalogs, and email. With Adobe Campaign, Dior also wanted to replace manual data sorting with a clearer view of customer behavior and segments.

Adobe Campaign, part of Adobe Marketing Cloud, gave Dior a centralized customer data mart, advanced segmentation, cross-channel campaign management, and reporting. Dior used Adobe Campaign to create rich customer profiles and target top and high-potential clients, which helped boost catalog response by 15% and improve campaign tracking, customer insight, and marketing effectiveness.

Dior