Case Study: BP and Epsilon achieve higher customer engagement with Adobe Campaign

BP/Epsilon - Customer Case Study

BP, working with Epsilon, needed a better way to capture loyalty data, identify non-loyal customers, and coordinate cross-channel marketing across a lean team. Using Adobe Campaign within Adobe Marketing Cloud, the company aimed to centralize campaign management and gain richer insight into customer behavior.

Epsilon implemented Adobe Campaign for BP to manage campaigns and customer data in one place, automate workflows, and build detailed customer segments from loyalty and behavioral data. The result was more flexible campaign management, stronger targeting, and increased engagement and click-throughs from email campaigns, with BP expanding into welcome, reminder, and reward-sharing campaigns.

BP/Epsilon

Jonathan Lee

Brand Communication Manager