Case Study: Boylesports achieves more personalized cross-channel marketing with Adobe Campaign

Boylesports, winning through marketing

Boylesports, Ireland’s largest independent bookmaker, needed a better way to unify customer data and manage cross-channel marketing across email, SMS, web, social, retail, and call center channels. Its fragmented systems made it difficult to create a single customer view, personalize offers, and scale campaigns efficiently, so the company turned to Adobe Campaign.

Adobe Campaign consolidated siloed data into integrated customer profiles and enabled automated targeting and orchestration across channels. As a result, Boylesports boosted monthly email delivery by more than 66% with fewer resources, increased email open rates by 2%, improved retention by 3% month over month, lifted click-throughs by 0.2%, and grew multi-product usage by 2%.

Boylesports

Eimear Dowling

Head of CRM