Case Study: UBS achieves faster, personalized digital experiences with Adobe Audience Manager

UBS delivering superb customer and employee experiences online

UBS, a global financial institution managing more than 50,000 public web pages (and 100,000 intranet pages) that together receive about 200 million page views annually, needed faster, more cost‑efficient site updates, better personalization, centralized campaign and email management, and tailored content by geography and role. To address this, UBS selected Adobe Audience Manager and the broader Adobe Marketing Cloud suite—primarily Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign—to modernize both its Internet and intranet platforms.

Using Adobe Audience Manager alongside Adobe Experience Manager and other Marketing Cloud tools, UBS migrated its sites, reused components and templates across public and private pages, and standardized authoring and asset workflows. The deployment enabled up to 4% faster page creation workflows, overall content management at least three times faster, ten personalized interfaces for visitors, mobile‑responsive microsites, tighter security and role‑based intranet personalization, consolidated email planning, and richer analytics and A/B testing—delivering faster time to market, improved conversion opportunities, and stronger employee productivity.

UBS

Manuel Niess

UBS