Case Study: Fairfax Media New Zealand boosts ad revenue and unifies customer data with Adobe Audience Manager

Fairfax Media New Zealand - Customer Case Study

Fairfax Media New Zealand, one of the country’s largest media companies and owner of Stuff.co.nz, faced fragmented customer data across four siloed marketing systems and a small marketing team that needed a cross-channel view of readers to improve editorial decisions and ad targeting. To solve this, Fairfax turned to Adobe Audience Manager as part of the broader Adobe Marketing Cloud to unify profiles, manage identity, and enable personalized marketing.

Using Adobe Audience Manager together with Adobe Campaign, Adobe Analytics, and Adobe Experience Manager, Fairfax centralized campaigns and customer data to create a single view of readers, personalize advertising, and drive editorial decisions with analytics. The vendor’s solution helped Stuff.co.nz grow from the 10th to the 3rd largest web property in New Zealand, increased advertising revenue through better-targeted ads and higher click‑through/conversion rates, reduced redundant mail and email, and delivered company-wide marketing insights and cost savings.

Fairfax Media New Zealand

Grant Torrie

Audience Growth Manager