Case Study: C3 Creative Code and Content achieves personalized, optimized campaigns with Adobe Audience Manager

C3 Creative Code and Content - Customer Case Study

C3 Creative Code and Content, Europe’s leading content marketing network, needed to scale up highly personalized digital campaigns without dramatically increasing costs or labor and to enable seamless collaboration across global offices. To solve this, C3 deployed Adobe solutions — including Adobe Creative Cloud, Adobe Experience Cloud (Experience Manager, Campaign, Target) and Adobe Audience Manager — to unify analytics, creative asset creation, and campaign delivery.

With Adobe Audience Manager plus Adobe Creative Cloud and Experience Cloud, C3 centralized assets in Experience Manager Assets, used Creative Cloud Libraries to streamline collaboration, and managed and optimized campaigns from a single interface. The integrated Adobe workflow let C3 scale efficiently: with 300 Creative Cloud licenses and Adobe Audience Manager–driven segmentation, the agency doubled its staff but now produces about five times the content it did five years ago, sharing assets more easily, boosting productivity, and delivering more targeted, optimized campaigns.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director