Case Study: Yodel achieves 88% faster signature cycles and 20% shorter sales cycles with Adobe Acrobat Sign

Yodel delivers fast, reliable service by automating sales workflows with Adobe Sign, Salesforce, and Conga

Yodel Delivery Network Limited, a UK parcel carrier handling more than 155 million parcels a year, faced slow, paper-based sales and onboarding processes that delayed retailer sign‑ups, tied up administrators, and complicated approvals across its 60+ sites—often taking up to 17 days for signed agreements and causing lost revenue and manual data errors.

By integrating Adobe Sign with Salesforce CRM and Conga Composer, Yodel automated document generation, data mapping, and electronic approvals inside Salesforce so retailers can sign from any browser or mobile device and signed documents auto-import to customer records. The change cut signature cycle time by 88%, shortened the sales cycle by 20% (most agreements are returned within two days), delivered complete audit trails, and improved productivity and cost efficiency.

Yodel

Edgar Zamora

Head of CRM