Case Study: Vicinity Centres accelerates leasing and media contract turnaround with Adobe Acrobat Sign

Vicinity Centres accelerates turnaround of leasing and media contracts with Adobe Acrobat Sign

Vicinity Centres, one of Australia’s leading retail real estate companies managing more than 60 shopping centres including Chadstone, faced a growing need to speed and scale contract processing for its high‑volume Casual Mall Leasing and Retail Media programs. The existing paper-based reservation and signature workflow was labor‑intensive, lacked visibility into where deals stalled, and couldn’t easily integrate with the company’s Salesforce CRM and quoting tools.

Vicinity implemented Adobe Acrobat Sign integrated with Salesforce and Conga Composer, working with Adobe Consulting and a Salesforce partner to automate signature, status updates, and invoicing workflows. The change delivered roughly a 60% efficiency improvement, real‑time dashboard visibility, faster turnaround and positive customer feedback, and has processed over 2,400 signings to date (scoped for 30,000 annually) while also reducing paper use.

Vicinity Centres

David Harry

Senior Manager Core Information Systems