Case Study: Valpak streamlines contract signing and boosts productivity with Adobe Acrobat Sign

Valpak gains productivity and flexibility by transforming contracts with Adobe Acrobat Sign integrated with Salesforce

Valpak, a nationwide direct‑mail marketing company with 138 local offices that helps small businesses advertise, faced slow, paper‑based contract workflows: sales reps often signed deals in the field and then had to return documents for manual entry into Salesforce. As part of a broader digital transformation and to improve security, speed, and customer flexibility—especially during the COVID‑19 pandemic—Valpak sought a way to streamline contract signing and reduce administrative friction.

Valpak implemented Adobe Acrobat Sign integrated with Salesforce so reps can create, send, track, and store e‑signed contracts from any device, with dynamic templates and data pulled directly from customer records to reduce errors. The change delivered faster, more visible workflows and continuity during the pandemic: about 3,000 contracts a month with ~70% adoption, 600 active users company‑wide, and daily paper savings (~530 pages), plus measurable time and environmental benefits.

Valpak

Jessica Waldon

Director of ITSS