Case Study: reed.co.uk achieves 4x faster contract turnaround and faster revenue realization with Adobe Acrobat Sign

Top U.K. job board adopts Adobe Sign to support core B2B and growing B2C business segments

reed.co.uk, the UK’s leading online recruitment service (200,000+ jobs, 10,000+ recruiters), needed to accelerate contract authorization for core B2B and growing B2C segments, eliminate reliance on fax and post, reduce sales-team pressure, and present a more digital, efficient customer experience.

By deploying Adobe Sign (Adobe Document Cloud) integrated with Salesforce—using template-driven, one‑click contract generation and mobile signing—reed.co.uk cut turnaround times roughly 4x (majority of agreements completed in 28 minutes), with about 30% of B2B contracts returned within five minutes and 48% within two hours, reduced B2C contract losses by ~50%, and freed sales managers to focus on revenue-generating work.

Reed.co.uk

Brett Orr

Lead Product Owner