Case Study: Golden State Warriors cut season-ticket contract time from two weeks to hours with Adobe Acrobat Sign

The Golden State Warriors introduce an easier, faster way to buy season tickets with Adobe Sign

The Golden State Warriors, a six-time NBA champion preparing to move into the new Chase Center, needed to modernize a cumbersome season-ticket process—fans had to print, sign, scan, and email applications—while improving real-time visibility into contracts and freeing membership staff from administrative work to focus on fans.

By deploying Adobe Sign (part of Adobe Document Cloud) and integrating it with their CRM and security systems, the Warriors enabled secure, cross-device e-signatures and automated workflows. The change cut average contract processing from about two weeks to a few hours, supports 30–40 memberships per day (5,000+ completed), provides audit trails and reporting, and saves staff time while delivering a faster, more convenient fan experience.

Golden State Warriors

John Beaven

Vice President Ticket Sales and Services