Case Study: Thomas Jefferson University digitizes workflows and improves communication with Adobe Acrobat Sign

Solving complex problems with design thinking

Thomas Jefferson University (Jefferson) wanted to improve communication between students, patients and the broader community, teach medical students creative problem‑solving, and deliver consistent, visually driven messaging across websites, apps and kiosks while moving from paper workflows to digital processes.

By implementing Adobe Creative Cloud, Experience Cloud and Document Cloud (including Experience Manager, Analytics, Target, Campaign and Acrobat Sign), Jefferson standardized content in a single source of truth, enabled hundreds of content authors, and brought creative tools into the classroom. The result: improved storytelling and collaboration (with thousands of licensed users and growing adoption), consistent multi‑channel experiences, faster content discovery for patients and students, more targeted communications, and streamlined, digitized workflows.

Thomas Jefferson University

Neil Gomes

Vice President for Technology Innovation and Consumer Experience