Case Study: REA Group accelerates contract signing and scales digital business with Adobe Acrobat Sign

REA Group scales real estate business with the potential of reaching millions with electronic signatures from Adobe Sign

REA Group, a Melbourne‑based digital property specialist that runs sites like realestate.com.au and iproperty.com.my, faced the challenge of scaling internationally and diversifying into services while keeping customer experiences seamless. Manual, paper‑based sales and onboarding contracts were slow, error‑prone, and threatened to bog down growing lines of business such as advertising, financial services, and HR.

REA deployed Adobe Sign integrated with Salesforce, Workday, and Adobe Analytics to automate e‑signatures and feed accurate customer data into contracts. The change cut turnaround time (customers now typically sign in about 90 minutes), drove about 80% adoption of the e‑signature workflow, and created company‑wide efficiencies—scaling into procurement, HR onboarding, and mortgage services—while analytics on 50+ million visitors informed mobile improvements and new content offerings.

REA Group

Norm Duce

Executive Manager of Business Services