Case Study: Penton achieves rapid, standardized contract execution and two-minute e-signatures with Adobe Acrobat Sign

Penton Media - Customer Case Study

Penton, a publisher that serves millions of professional users and connects them with targeted product and service providers, relied on a 1,000‑person sales organization to close insertion orders. The sales team was creating contracts from scratch, producing inconsistent terms, poor accountability, and a slow, manual process that required chasing signatures and could take days or weeks to complete.

Penton implemented Adobe EchoSign integrated with Salesforce and Conga to automate order creation, prepopulate forms, and provide a real‑time dashboard for tracking. The result: faster execution and improved forecasting, streamlined handoffs to billing, and signed agreements delivered in an average of two minutes—accelerating ad placement and revenue.

Penton

Jarrod Kingston

Business Systems Manager