Case Study: Exterion Media achieves 22% faster order turnaround and streamlined, secure sales with Adobe Acrobat Sign

Leading outdoor media company streamlines media sales with Adobe Sign

Exterion Media, a leading UK outdoor advertising company reaching over 30 million people weekly, depended on 200 salespeople to manage complex, highly customized quotes and contracts. Their manual, spreadsheet- and email-based process was slow, error-prone, lacked security and auditability, and forced account managers to spend time chasing paperwork instead of selling.

By integrating Adobe Sign (Adobe Document Cloud) with Salesforce CRM and Conga Composer, Exterion automated quote generation, approvals, and e-signatures. The solution shortened average agreement turnaround by 22% (from 148 to 116 minutes), improved data security and audit trails, increased pipeline transparency, and freed sales staff to focus on closing new business.

Exterion Media

Adam Foyston

Salesforce CRM Manager