Case Study: GS Retail fast‑tracks e‑commerce analytics and unified customer insights with Adobe Acrobat Sign

Leading Digital Transformation in Data-driven Distribution

GS Retail, a South Korean retailer behind GS25 convenience stores and GS Supermarkets (founded 1971, ~4,420 employees), needed to break down siloed data across brands and channels to respond faster to changing consumer behavior. The company sought a trusted platform to integrate online and offline datasets and deliver real-time, actionable insights for marketers.

Using Adobe Analytics from the Adobe Experience Cloud, GS Retail implemented a standardized tagging system across sites and apps, focusing analysis on page loads, product info, search, member registration/logins and click-throughs. The change enabled cross-brand and cross-channel analysis, integrated customer profiles, and deeper journey and attribution insights, accelerating e‑commerce improvements (proven with the Lalavla rollout) and paving the way for broader deployment, marketing automation and personalization.

GS Retail

Hee-Sang Hwang

Manager, IT Department