Case Study: PGA TOUR achieves 22% increase in platform engagement and personalized fan experiences with Adobe Acrobat Sign

How the PGA TOUR Drives Fan Engagement

The PGA TOUR faced a digital tipping point: golf was becoming a younger, more diverse, always‑on entertainment product and fans now demanded 24/7, personalized content across web, apps and social. To future‑proof the brand and win attention in a crowded media landscape, the TOUR created a fan‑centric organization (including a VP of Fan Engagement) and set out to better understand and serve distinct fan personas.

Using Adobe Experience Cloud (Audience Manager, Analytics, Target, Creative and Advertising Cloud), the TOUR built a single view of fans, segmented audiences, ran A/B tests, automated highlight creation with machine learning, and brought digital and ad buying in‑house. The result: stronger personalization and operations—500–600 weekly highlights (nearly triple prior output), a major expansion of the digital team, unified tech stack, and measurable lifts in engagement (including a reported +22% in gross platform engagements).

PGA Tour

Travis Trembath

VP of Fan Engagement