Case Study: City of Sacramento achieves 30% email subscriber growth and rapid 4-month rollout with Adobe Acrobat Sign

How the city of Sacramento is becoming a force for digital transformation in California government

The City of Sacramento, California’s capital serving about 508,529 residents, faced siloed systems and limited visibility across CRM, ERP and CMS tools that hindered citizen communications. City IT leaders needed to increase email subscribers, prove the value of technology upgrades, and deliver a more modern, personalized digital experience for residents.

Working with Adobe Experience Cloud—notably Adobe Campaign—Sacramento unified messaging, integrated with existing systems and launched the solution in about four months. The city gained 60,000 new subscribers (a 30% increase), achieved a 24% campaign open rate and roughly 98% inbox deliverability, reduced bounce rates, improved segmentation and personalization, and lowered internal support needs while demonstrating clear ROI for digital upgrades.

City of Sacramento

Mrudul Sadanandan

IT Manager - Enterprise Apps