Case Study: dmg events Global Energy speeds exhibitor bookings and automates contract workflows with Adobe Acrobat Sign

dmg events Global Energy books exhibitors in a fraction of the time using Adobe Sign, Salesforce CRM, and Conga Composer

dmg events Global Energy, a division of dmg events that produces large B2B energy exhibitions worldwide, faced slow, paper-based contracting for hundreds of exhibitors. Sales reps processed roughly 150 contracts a month by hand, which created delays, errors, and extra administrative work while they sought a more consistent, professional customer experience and deeper use of Salesforce.

By integrating Adobe Sign, Salesforce CRM, and Conga Composer, dmg events automated contract generation and e-signatures, pulling data from Salesforce into up-to-date templates. The solution lets reps draft and send contracts in seconds, send hundreds of custom contracts in hours, reduce manual administrative tasks, and trigger automatic alerts for faster invoicing—delivering a smoother, error-free exhibitor experience and freeing sales to focus on customer relationships.

dmg events Global Energy

Lee Taylor

Head of Commercial Systems