Case Study: dmg events Middle East & Asia achieves faster, error‑free contract turnaround with Adobe Acrobat Sign

Dmg Events, Connecting Customers Through Global Events

dmg events middle east & asia is a Dubai‑based event management firm (est. 1995, ~180 employees) that runs major exhibitions across sectors like construction and oil & gas. Facing redundant, error‑prone contract workflows and slow on‑site signups, the company needed a faster, more accurate way to close exhibitor agreements and improve the customer experience.

dmg integrated Adobe Sign (Adobe Document Cloud) with Salesforce CRM to auto‑populate contracts, automate reminders, and enable mobile signing. The result: faster turnarounds and fewer errors, improved sales and finance efficiency, the ability to sign customers on site, and stronger customer relationships.

dmg events Middle East, Asia

Gehan Madhanayake

Head of IT