Case Study: Diners Club UK and Ireland achieves 17-minute credit application turnaround and higher customer satisfaction with Adobe Acrobat Sign

Diners Club UK and Ireland impresses customers with fast service

Diners Club UK & Ireland, the franchise of the historic Diners Club International, faced slow, paper‑based corporate credit applications that stalled call‑center workflows and frustrated customers—many applications took days or were never returned. The company needed an electronic, Salesforce‑integrated solution that would be simple for reps and legally reliable for signatures.

By embedding Adobe Sign within Salesforce, representatives can prefill and send applications during calls, enforce required fields, and let customers sign in minutes. The change cut average turnaround from several days to about 17.3 minutes, increased completion rates, boosted call‑center productivity and sales velocity, and improved overall customer experience and retention.

Diners Club

Jonathan Back

Chief Financial Officer and Operations Director