Case Study: D&D London achieves contracts returned in less than 30 minutes with Adobe Acrobat Sign

D&D London simplifies event planning for clients using Salesforce CRM and Adobe Sign

D&D London, a group of luxury restaurants and event venues, faced slow, paper-based event contracting where sales staff emailed documents that customers printed, signed, scanned and returned—often taking half a day or more and about 30 minutes of follow‑up per contract. The company needed to speed up the process, improve customer experience, and future‑proof workflows for event bookings.

D&D London deployed Salesforce CRM and Adobe Sign to digitize contracts, merge client data into documents, send a single e‑sign email, and auto‑update records with tracking. As a result contracts are returned in under 30 minutes, accuracy and efficiency have improved, follow‑up time fell from ~30 minutes to 5 minutes, and the sales team now handles roughly 500 agreements per month more productively.

D&D London

Carlotta Albanese

Head of Sale