Case Study: Northstar Travel Media achieves faster contract completion and saves 40 hours per month with Adobe Acrobat Sign

Company standardizes contracts and improves productivity with Salesforce and Adobe Sign

Northstar Travel Group, a leading provider of business information and marketing solutions for the travel, tourism, and meetings industries, faced an inconsistent contract workflow: sales reps emailed varied, unbranded purchase agreements from Salesforce, making status tracking, completion rates, and financial reporting difficult. The company needed faster, more professional contract processes to improve customer service and accelerate revenue recognition.

Northstar integrated Adobe Sign (Adobe Document Cloud) with Salesforce and Conga Composer to auto-generate branded contracts from CRM data and enable simple e-signatures and real-time tracking. The change cut duplicative admin work by about 40 hours per month, delivered 70% of contracts back within one day (one-third in under an hour), improved financial accuracy, shortened sales cycles, and was later expanded to streamline HR onboarding.

Northstar Travel Media

Tom Kemp

Chief Executive Officer